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Affinity Clustering in the context of Design Thinking
Affinity Clustering in Design Thinking
Affinity Clustering is a technique used in Design Thinking to group ideas, observations, or data points based on their similarities. This process helps teams make sense of large amounts of information and identify patterns or themes that can lead to innovative solutions.
How it works:
Brainstorming: To start, teams generate a large number of ideas, observations, or data points related to the problem they are trying to solve.
Sorting: Next, team members individually group similar ideas together without discussing or justifying their choices.
Clustering: The team then collaboratively organizes the grouped ideas into clusters, looking for common threads and themes among them.
Labeling: Once clusters are formed, the team provides each cluster with a label or theme that captures the essence of the grouped ideas.
Benefits of Affinity Clustering:
Helps teams identify patterns and connections that may not be immediately apparent.
Encourages collaboration and diverse thinking among team members.
Streamlines the process of synthesizing large amounts of information.
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by Stephan Hagemann