Doblin's 10 Types of Innovations is part of the following frameworks:

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Doblin's 10 Types of Innovations in the context of Human Centered Design

Doblin's 10 Types of Innovations in Human Centered Design

Doblin's 10 Types of Innovations is a framework that helps organizations create a comprehensive innovation strategy by categorizing innovations into ten distinct types. In the context of Human Centered Design, this framework focuses on putting human needs and behaviors at the center of the innovation process.

The 10 Types of Innovations are:

  1. Profit Model: How the organization captures value.
  2. Network: How the organization connects with stakeholders.
  3. Structure: How the organization is organized and operates.
  4. Process: How the organization goes about its work.
  5. Product Performance: How well the organization's products or services perform.
  6. Product System: How the organization's products or services connect with each other.
  7. Service: How the organization supports and enhances its products.
  8. Channel: How the organization delivers its products or services to customers.
  9. Brand: How the organization represents itself and its offerings.
  10. Customer Engagement: How the organization fosters customer interaction.

In Human Centered Design, these 10 types of innovations are applied with a deep understanding of user needs, behaviors, and preferences. By prioritizing human-centered approaches, organizations can create more meaningful and successful innovations that truly address the needs of their target users.

Resources:

  1. Doblin's 10 Types of Innovation
  2. Design Thinking for Innovation
  3. Human-Centered Design Toolkit

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