Empathy Map is part of the following frameworks:

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Empathy Map in the context of Design Thinking

Empathy Map in Design Thinking

In Design Thinking, an Empathy Map is a tool used to gain a deeper understanding of the user's feelings, thoughts, motivations, and experiences. It helps teams to empathize with the end-users of a product or service by providing a visual representation of their perspective. The Empathy Map is typically divided into four quadrants:

  1. Says: What the user might say, including quotes, key phrases, or statements.
  2. Thinks: The user's thoughts, beliefs, fears, and goals.
  3. Does: The user's actions, behaviors, and interactions in a given situation.
  4. Feels: The user's emotions, attitudes, and reactions to the experience.

By filling out these quadrants based on research, interviews, observations, and personal interactions with users, teams can develop a more comprehensive understanding of the user's needs and preferences. This, in turn, enables them to design solutions that truly resonate with the target audience and address their specific pain points.

Resources:

  1. The Empathy Map: A Complete Guide
  2. Using Empathy Maps to Develop a Deeper Understanding of Your Customers
  3. How to Create an Empathy Map and Why You Should

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