Product Vision (Elevator Pitch) is part of the following frameworks:

• Design Thinking
• Product Development (FLOW)

What ChaptGPT says about it...

Product Vision (Elevator Pitch) in the context of Product Development (FLOW)

Product Vision (Elevator Pitch) in Product Development (FLOW)

Product Vision, often referred to as the Elevator Pitch, is a concise and compelling summary of what a product is about and the value it provides to its target audience. It encapsulates the core essence of the product and serves as a guiding light for the development team throughout the product lifecycle.

Key Elements of a Product Vision (Elevator Pitch):

1. Purpose: Clearly define the problem the product solves and the need it addresses in the market.
2. Value Proposition: Articulate the unique value and benefits that the product offers to its users.
3. Target Audience: Identify the specific group of users or customers who will benefit from the product.
4. Differentiation: Describe how the product stands out from competitors and why customers should choose it.
5. Goals: Outline the desired outcomes and impact that the product aims to achieve.

Crafting a compelling Product Vision helps align the development team, stakeholders, and customers around a shared understanding of the product's direction and goals, fostering a clear sense of purpose and motivation.

Resources:

1. The Importance of a Strong Product Vision in Agile Development
2. Creating a Compelling Product Vision
3. The Product Vision Board

Product Vision (Elevator Pitch) in the context of Design Thinking

Product Vision (Elevator Pitch) in Design Thinking

In Design Thinking, the Product Vision, also known as the Elevator Pitch, is a concise and compelling description of a product or service that conveys its purpose, value proposition, and target audience in a brief statement, typically in the time it takes to ride an elevator.

Components of a Product Vision (Elevator Pitch):

• Purpose: Clearly define the problem the product solves and the needs it addresses.
• Value Proposition: Communicate the unique benefits and advantages of the product.
• Target Audience: Identify the specific group of users or customers the product is designed for.

Importance of Product Vision (Elevator Pitch):

• Alignment: Ensures stakeholders share a common understanding and purpose for the product.
• Inspiration: Motivates and guides the development team by highlighting the value and impact of the product.
• Communication: Enables effective communication of the product's essence to potential users and investors.

Examples of Product Vision (Elevator Pitch):

• "Our product is a mobile application that simplifies grocery shopping for busy professionals by providing personalized meal plans and grocery lists based on dietary preferences and time constraints."

Best Resources on Product Vision (Elevator Pitch) in Design Thinking:

1. IDEO: The Beginner's Guide to Design Thinking
2. Stanford d.school: An Introduction to Design Thinking PROCESS GUIDE
3. Harvard Business Review: Design Thinking

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