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Why-How Laddering in the context of Design Thinking
Why-How Laddering in Design Thinking
In Design Thinking, Why-How Laddering is a technique used to delve deeper into the motivations behind users' needs and behaviors. It involves asking "why" multiple times to uncover the underlying reasons and "how" to explore potential solutions.
How to Implement:
Start with a Why Question: Begin by asking why a user wants a particular feature or solution. Keep asking why until you uncover the underlying motivations and intents.
Explore How: Once you've identified the core "why," move on to asking how these motivations can be addressed with potential solutions or features.
Iterate and Refine: Continuously iterate on the why-how questions to ensure a deep understanding of user needs and to generate innovative solutions.
Benefits:
Deep User Understanding: By repeatedly asking why and how, teams are able to gain insights into user motivations and design solutions that truly meet their needs.
Innovative Solutions: The process often leads to more creative and user-centric solutions that go beyond surface-level requirements.
Efficiency: By focusing on the core motives, teams can streamline the design process and avoid unnecessary features that don't add value.
Resources:
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by Stephan Hagemann